Formative versus reflective measurement models: two applications of formative measurement
- Creator: Coltman, Tim , Devinney, Timothy M. , Midgley, David F. , Venaik, Sunil
- Resource Type: journal article
- Date: 2008
An investigation into market orientation among non-profit organisations in Hong Kong and its associated effects on fundraising performance and donor relationships
- Creator: Lee, Suet Mui Daisy
- Resource Type: thesis
- Date: 2015
Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms
- Creator: Malik, Ashish , Sinha, Ashish , Blumenfeld, Stephen
- Resource Type: journal article
- Date: 2012
Knowledge integration as a driver of growth: the case of Indian IT firms
- Creator: Malik, Ashish , Nilakant, Venkataraman
- Resource Type: conference paper
- Date: 2013
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
Market orientation versus innovative culture: two routes to superior brand performance
- Creator: O'Cass, Aron , Ngo, Liem Viet
- Resource Type: journal article
- Date: 2007
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2009
Balancing external adaptation and internal effectiveness: achieving better brand performance
- Creator: O'Cass, Aron , Ngo, Liem Viet
- Resource Type: journal article
- Date: 2007
Technological turbulence, supplier market orientation, and buyer satisfaction
- Creator: Terawatanavong, Civilai , Whitwell, Gregory J. , Widing, Robert E. , O'Cass, Aron
- Resource Type: journal article
- Date: 2011
The effects of market orientation, technological opportunism, and e-business adoption on performance: a moderated mediation analysis
- Creator: Voola, Ranjit , Casimir, Gian , Carlson, Jamie , Anushree Agnihotri, M.
- Resource Type: journal article
- Date: 2012
Implementing competitive strategies: the role of responsive and proactive market orientations
- Creator: Voola, Ranjit , O'Cass, Aron
- Resource Type: journal article
- Date: 2010
Resource-based model of e-business adoption in China: an empirical investigation
- Creator: Voola, Ranjit , Carlson, Jamie , Wong, Ho Jin , Li, Jeffrey Hou Jiun
- Resource Type: journal article
- Date: 2010